We collaborated with an office cleaning supplier, putting green tea scented phone papers under the phone's receiver. The scented papers were not only pleasantly refreshing in themselves, they also acted as discount coupons for buying the new flavour.

For less than $1 per paper, we reached over 28,990 target consumers personally and directly in a fresh and enticing way.

Over 10,000 cups were redeemed in just 1 week. Many shops actually sold out during this period.