Cannes Lions
ELEMENT 79 PARTNERS, Chicago / SUPERCUTS / 2004
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Supercuts gets guys & their idiosyncrasies. So is the case in "Stereotypes," where stylists call for their male customers not by name but by their sterotype. Supercuts says that even if they're "Cheap lasy remote control hogs" or "Never asks for directions," all guys still deserve to look good.
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