Cannes Lions

HAIR STYLING CREAM

JWT/PPGH GROUP, Amsterdam / UNILEVER / 2006

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Until now fixing your hair for a night out could be a pretty tricky and lengthy business. After all, you needed different products to properly care for your hair and style it the way you wanted it. But those days are fortunately now a thing of the past thanks to Andrélon’s Direct Effect Creams - the first hair care creams that also let you style your hair straightaway. So you’re done in no time. And a whole lot faster than everybody is accustomed to.

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