Cannes Lions
JWT ARGENTINA, Buenos Aires / KRAFT / 2012
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This spot was created to install the new voice of the brand Halls. A brand that has been helping people breathe better from day one.The piece shows us a sort of experiment where we see how people are affected when the air of one place is changed for the air of another. The piece is well grounded on humor where different situations expose the brand proposal: A change of air changes everything.
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