Cannes Lions

Trucker Stories

OGILVY GERMANY, Frankfurt / MAN / 2018

Film

Overview

Entries

Credits

Overview

Description

The hero of the film, a trucker, tells his colleagues how he was stranded with his MAN in the middle of nowhere one night; and how a giant spider attacked him when he tried to find the cause of the vehicle’s breakdown. However, it is not the aggressive, six-legged monster that amazes his listeners, but the fact that our hero’s MAN broke down.

The cinematic piece plays with typical horror and thriller clichés in an entertaining way. The film was published in relevant social media channels along with a PR package aimed directly at the target group.

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11 items

You had one job!

DAIMLER, Stuttgart

You had one job!

2018, DAIMLER

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