Cannes Lions
OGILVY GERMANY, Frankfurt / MAN / 2018
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The hero of the film, a trucker, tells his colleagues how he was stranded with his MAN in the middle of nowhere one night; and how a giant spider attacked him when he tried to find the cause of the vehicle’s breakdown. However, it is not the aggressive, six-legged monster that amazes his listeners, but the fact that our hero’s MAN broke down.
The cinematic piece plays with typical horror and thriller clichés in an entertaining way. The film was published in relevant social media channels along with a PR package aimed directly at the target group.
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