This campaign was talked about on many blogs. We released a baseball game featuring the characters, a typing game with the theme song, and an original CD, therefore establishing a contact point that exceeded mere advertisements. The click through rate of animated banner ads placed on Yahoo! and other sites were more than 5 times the norm value and the campaign site received 1.2 million hits in 4 months. The average number of people that joined per week increased by about 70% at its highest point and about 40% after the campaign than before the campaign.