Cannes Lions
FCB, Lisbon / ACA-M / 2017
Awards:
Overview
Entries
Credits
Description
When we text and drive, “Every letter could be the last”.
Execution
To add more drama to the scene, we chose a technique using vegetable charcoal, india ink and graphite. With marked contrasts, the white line over the black background creates a negative space that reinforces the message through the chosen aesthetic.
Outcome
If this campaign helped save one life, it already have reached its objective.
Similar Campaigns
10 items