Cannes Lions
LEO BURNETT COLOMBIANA, Bogota / WORLD WILDLIFE FUND (WWF) / 2010
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A woodpecker appears on a tree; text appears on one side saying "Species on the brink of extinction". The woodpecker goes down the tree until it disappears, but the tagline remains. The species in question is the tree, not the bird."Forests are also in extreme danger. Don't buy illegal. Learn how to buy responsible wood products".
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