NAVER has responsibility for using proper language in life as Korea’s biggest internet company. NAVER that possesses portal site NAVER, messenger LINE, and SNS such as BAND came forward to solve the recent situation of coinages being used indiscriminately on internet among the teenagers and young adults their 20's.

NAVER planned the Hangul Project ‘Wall of Hangul’ based on the social responsibility of solving various problems that cause gaps among generational dialogues and making young generations to realize the preciousness of Hangul. We made participants look back on their language styles by preparing a place at Myeong-dong, the place where the most people come and go in Korea’s capital city Seoul, so they could solve the ‘Slang Quiz’.

For 13 days, about 7,000 people participated in the ‘Slang Quiz’ campaign that was held in Myeong-dong, Seoul. Also, about 10,000 people participated in the Blog Contents which was formed to make participants have an indirect foretaste of this offline Slang Quiz event through online.

NAVER conducted a campaign for Korean’s proper language use by taking responsibility as a company that developed on the basis of Hangul and which distributes the most information in Hangul.

1) Audio Quiz Promotion:

We did an audio quiz about coinage and slang that teenagers and people in their 20's mainly use. We tried to make people realize that there’s a serious issue about coinage by making them answer to the quiz on coinage. People had to guess the answer only by listening to the sound of coinage.

2) Hangul signboard change project:

Among 2,000 applicants, we chose 16 small stores and 25 book stores and changed their signboards into new Hangul ones. We planned to change a total of 41 signboards into new ones in early October.

3) Offline display of books from 1960s ~ 1990s:

Not only did we change them into new Hangul signboards, but we also found a way to make young people interested in the secondhand bookstore street. As a result, we additionally conducted a display of stories of book store owners in the street.

- There were around 7,000 people who participated in ‘Slang Quiz’ campaign held in Myeong-dong, Seoul for 13 days. They had to wait 10-15 minutes in a crowded street, and the time spent to answer the quiz was over 3 minutes but the active participation of people was a stand out.

- Around 10,000 people visited a blog that provided foretaste of offline event ‘Slang Quiz’ indirectly in online.

- There were 20,000 people visited exhibition of secondhand bookstore street for 30 days.

- There were 104 media articles reported in total.

- Over 370,000 people viewed the image of Hangul signboard results through the community websites (café, blog)

- Over 6.8 million people shared through Facebook only among the SNS.