To launch the new Stress Protect Deo, NIVEA put passengers at an airport in an unexpected and stressful situation. They were portrayed as being highly dangerous, wanted fugitives on the run from the police. Afterwards, in order to be protected in future stressful situations, they were provided with the NIVEA Stress Protect Deo.

Over 6.9m views, 250,000 Facebook shares, 400 blog posts, 35 video duplicates, more than 200,000 new Facebook friends for NIVEA Germany in two weeks.