Cannes Lions
HANSAPLAST SCAR REDUCER
DRAFTFCB, Kuala Lumpur / BEIERSDORF / 2007
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Overview
Entries
Credits
OVERVIEW
Execution
The idea was executed on a skating rink in a busy shopping mall. The execution of the communication on a 'scar remover' vehicle attracted the shoppers.
Outcome
This unconventional execution of the idea boosted awareness and sales for Hansaplast Scar Reducer.
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