Cannes Lions

HANSAPLAST SCAR REDUCER

DRAFTFCB, Kuala Lumpur / BEIERSDORF / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

The idea was executed on a skating rink in a busy shopping mall. The execution of the communication on a 'scar remover' vehicle attracted the shoppers.

Outcome

This unconventional execution of the idea boosted awareness and sales for Hansaplast Scar Reducer.

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