We wanted to bring an original twist to the traditional festive advertising scene and create a Christmas film with sheer joy at its heart. At a time of year when brands tend to go schmaltzy, we went funny, and crafted a story full of humorous beats and unexpected storytelling.

The film follows the fun-filled adventure of Santa’s most loyal employees, as they kick back, let loose, and soak up every ounce of holiday joy their glorious TUI resort has to offer. The elvish escapades range from windsurfing to snorkelling, sandcastle sculpting to skinny dipping; all part of the ultimate ‘Happy Holiday’.

Ricky Martin’s Livin’ La Vida Loca provides the perfect soundtrack to the fun and frolicks, turning the silliness up to 10. A track that no one expected to hear during a Christmas ad break.

It was designed to warm-up holidaymakers to consider our brand when choosing who to travel with in 2024. During the period of time our campaign was live, we saw a 6.5%pt increase in organic traffic to our website, evidence that our campaign was generating interest in the brand.

This interest continued throughout our TOY sales period with a 7.4%pt uplift in our organic site traffic.

Despite difficult trading conditions and a category suffering dampened demand, due to the Cost of Living crisis, we are delighted with our sales increasing by +2%pts YOY?