Cannes Lions
LEO BURNETT, Santiago / MCDONALD'S / 2019
Overview
Entries
Credits
Background
We all know that the way we enjoy eating is changing. Today, you just have to place an order from a smartphone, to have the taste that you like anywhere, anytime. Only in Latin America, the food delivery industry went up by 91% in 2018, and weekends represent 60% of the total sales.
Thanks to delivery apps such as Uber Eats, Pedidos Ya or Rappi, now you can enjoy all the McDonald’s flavor at your home, allowing the “Feel-Good-Moments” promise reach everywhere.
The single idea of being able to enjoy a McDonald’s meal with your family or friends, brings a big smile to your face. This same emotion of happiness is what we see when we received our order at home.
Similar Campaigns
12 items