Cannes Lions

Happy Houses (Press)

LEO BURNETT, Santiago / MCDONALD'S / 2019

Digital Proof JPG
Digital Proof JPG

Overview

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Credits

Overview

Background

We all know that the way we enjoy eating is changing. Today, you just have to place an order from a smartphone, to have the taste that you like anywhere, anytime. Only in Latin America, the food delivery industry went up by 91% in 2018, and weekends represent 60% of the total sales.

Thanks to delivery apps such as Uber Eats, Pedidos Ya or Rappi, now you can enjoy all the McDonald’s flavor at your home, allowing the “Feel-Good-Moments” promise reach everywhere.

The single idea of being able to enjoy a McDonald’s meal with your family or friends, brings a big smile to your face. This same emotion of happiness is what we see when we received our order at home.

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2024, MCDONALD'S

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