• Situation

The economic situation in Argentina is very difficult. Especially for middle class families, who adjust their budgets on entertainment.

• Brief

The client's request was to create a campaign that talks about the joy of buying children a Happy Meal. Which is the same as talking about the possibility of going out to eat and giving them a new toy, in a convenient way.

• Objectives

Increase the sale of Happy Meals and, in this way, alleviate the decline in McDonald's sales as a result of the economic crisis in Argentina.

• Impact: Impressions 5.856.011 / Views 2.752.325

• Reach +21%

• Engagement +117%

• Change in Behavior: Positive Comments +95%

• Brand perception: Top of Mind +2% / Favorite Brand +2%