Cannes Lions

HARMONY HAPPENING SHIRTS

GYRO, New York / POLYPHONY / 2013

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Overview

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Credits

OVERVIEW

Description

Like any not-for-profit organization, Polyphony relies on donors to keep moving forward. We needed to highlight Polyphony’s mission and goals – all while being extremely sensitive to both sides of the Israeli conflict, without highlighting violence.

Execution

Polyphony Harmony Hug t-shirts are designed to visually illustrate the point that music can bring people of all backgrounds closer together. Alone, the shirts don’t mean much. But when you hug someone with the opposite shirt, the drums and the violin are complete and the music can begin. Two different parts, working together to make something whole and beautiful. That’s what Polyphony is all about.

Outcome

The first run of shirts sold out immediately. A much larger 2nd run is in production and Polyphony has asked for more promotional items to be created and an online store to be added to their website.

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