Cannes Lions
WIEDEN+KENNEDY, Portland / KRAFT / 2014
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Everyone owns a skillet, but almost no one knows that those skillets are, apparently, for making VELVEETA Cheesy Skillets. Good to know. So this commercial set out to change that. It follows Harold, a man burdened by his skillet, on his path to discovering what that heavy thing in his hand is actually for.
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