Tassimo is the only machine that prepares all sorts of hot drinks, bringing all kinds of people together. Our mission was to make our audience experience "Together is better" like never before.We hijacked the world´s largest celebration of togetherness. At the 20th anniversary of the fall of the Berlin wall, "Ossis" and "Wessis" (former East and West Berliners) united under the same "double Sweatshirt" leaving messages of togetherness to the world press.A worldwide event became our launch platform. Over 2000 people from 16 countries spread thousands of testimonial through Facebook. The sweatshirt became the symbol of re-unification on major international media, in the evening news from Brazil to Russia.