The email campaign was developed to support the release of the computer game "Harry Potter & The Goblet of Fire". We wanted to immerse the viewer in the magical world of Harry Potter and surprise and entertain them with an authentic Potter experience. A fake browser environment was employed to add magic and surprise to the experience, where the impossible was possible and interaction was employed to involve the audience in the action. Finally, clips from the TV ad featuring Dumbledore were used to excite and immerse the viewer in Harry's world.