Situation: Facing a challenging period that tarnished its brand, Danske Bank had historically relied on partnerships with trade unions and organizations, to build its private customer base. However, in 2023, plans to sell its private market operations to Nordea disrupted these partnerships. Without renewal of agreements, Danske Bank risked losing a significant portion of its customer base and its market position.

However, Danske Bank made a strategic move by offer the same low interest rate to all customers, to retain those switching banks and attract new customers.

Brief: Find a way to tell people that Danske Bank now offers all their customers the same low interest.

Objectives:

Retain the customer base until the sale to Nordea is completed by:

Recruiting new mortgage customers

Reducing churn and preventing the disappearance of existing customers

Brand Goals: Increasing the assessment rate from 4% to 6%

The film centers around a man in a surreal reality where he meets himself and is confronted with a reminder to call the bank and negotiate his interest rate. It ends with our product: a bank loan with a pre-negotiated interest rate.

Effect far beyond expectations for a bank that is on its way out of the market, combined with a troubled macro picture:

1: "consideration rate" went up by a full 10% points

2: Full stop in customer flight - the customers remained loyal :)

3: 44.2 per cent increase in mortgage applications compared to last year

4: 200% increase in traffic to the mortgage pages

Brand results:

The assessment rate increased from 4.2% to 10% - an increase of 138.10%