The creative solution was unusual, and yet particularly relevant. Laser cut paper was cut to appear as wet paint left by a paint roll. The paper paint was put up inside communal areas of apartment buildings, as well as on facades in the city area that could do with a paint job.To save cost, the distribution was made of the house painters.

By presenting the message in a clever way, exactly where the target audience would consider calling a house painter, we attained a 24% higher response rate of calls for quotations, which lead to a 10% increase of enquiries for specific jobs.