The creative simply brought to life the product truth that the BPAY View innovation will lead to the extinction of paper bills. The use of the visual of an origami dinosaur created from paper bills, the campaign aimed to demonstrate that BPAY View was the next evolution in bill paying.

Amazing. For the business-related launch, our top 25 prospects were mailed. From our top ten, five billers have been engaged, and five financial institutions are also expected to go live with BPAY View by the end of June 2005. With these new sign ups, BPAY View will now be available to over 90% of Australian Internet banking customers.

In our launch to consumers, awareness of BPAY View increased 30% during the campaign, and prompted recall jumped over 40%. 140,000 consumers visited the BPAY View microsite, and, at the top five banks, BPAY View registration increased 50%.