Hyundai's new spot "Have you Tried it" celebrates the untold story of Hyundai's founder and his back story into the creation of the company.

It features Aussie actor, Hunter Page Lochard driving through the Australian outback in a Hyundai pony, that transforms into an Ioniq 5 during the ride. He engages with the viewer by talking about Hyundai innovation and the true philosophies that cultivate the brand.