The idea was to deploy the brand's message of progress and innovation, inspiring viewers to embrace their "Have a Go" spirit and push themselves towards their own goals. The result is a powerful and emotive advertisement that captures the essence of Hyundai's journey and speaks directly to the hearts of Australians.

Advanced visual effects seamlessly transform the first Hyundai model sold in Australia, the Excel, into the IONIQ 5, Hyundai's latest electric vehicle. This transformation not only showcases the brand's commitment to progress but also highlights the transformational power of trying.

The director used his expertise to showcase the story of Hyundai's founder and the evolution of the brand. With a keen eye for detail and a passion for storytelling, the director crafted a visually stunning advertisement that captures the essence of Hyundai's journey from a mechanics workshop in Korea to a global leader in automotive innovation.