Cannes Lions

HAYFEVER REMEDY

DENTSU, Tokyo / FUMAKILLA CO. / 2004

Awards:

2 Shortlisted Cannes Lions
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OVERVIEW

Description

This should be a new way to escape from displeasure for anyone allergic to pollen. And also this is the first time to introduce the product to major consumers in Japan. So Japanese haven't ever experienced nasal application. These rich media-ads make them to have a new and vivid experience. The viewer can use their finger applying by using the mouse on the PC Monitor.

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