The FUMAKILLA campaign, “Hit the Fly Mark with a Single Shot”, was launched to send out the message that FUMAKILLA hopes to keep our living environment clean.We put The “Fly Mark Sticker” on 23 urinals at Shinjuku station. The sticker is totally unique because when it’s hit by urine the picture on it’ll change. The sticker prompts men to aim their urine at the fly sticker which will keep the urinal clean.We also created web campaign, floating banner and viral game, to promote online buzz. The FUMAKILLA campaign became a hot topic in many media, especially online.