The car is parked in a dark garage. Lights turns on getting illuminated. A man approaches this car and enters it. Then he leaves and starts driving the car through the streets. The car goes by trough a sequence of situations while people interact with it, with surprise and excitement. There is a strong connection between each scene and this “unequal” car is the bond from the beginning to the end.

By the end of the film, the car enters a tunnel and accelerates down the avenue, leaving trails of light. While the camera starts to zoom out the aerial view of the city reveals an enormous symbol of the "unequal" that ends the film.

Voiceover: - Introducing the New Hyundai HB20. Unequal. Reserve yours now.

The Music "hands on" was composed and written directly to the launch of commercial HYUNDAI HB20. James feeler toward executive producer, Paulo Corcione as a music producer and Daniela Celer in account executive are responsible for music produced in Jamute SP. However the great achievement was that in a process "in dark" composed without seeing the film, and without seeing the car. Producers musical had to compose a song on the possible profile consumer HB20, and thanks also the competence of the entire film crew and agency, audio and video married perfectly, creating a unique language for a car.

After the film's release, numerous comments on social networks and youtube questioned what was the band's commercial, or the name of the song. There is not a better feedback. Countless such campaigns not get this feedback, buying rights considered famous songs, proving that creativity and competence often outweigh fashion. Put your hands on!!!

According to IPSOS research: Campaign with the highest brand recall and recognition rates compared to the automotive and other brands’ norm.

The campaign expanded Hyundai's perception as an innovative, modern brand that lends prestige and trust, with strong sales results. Unique in Brazil's automotive market.

90,000 purchase-intent registrations online.

The fourth best selling car in the brazilian market in this segment, in just two months.

More than 1 million fans on the Facebook fan page.

The highest engagement rate in brazil among all brands.

Car of the year in 2013 by 5 of the most important awards in Brazil.