Cannes Lions
TBWA STOCKHOLM, Stockholm / CANAL / 2012
Overview
Entries
Credits
Execution
To promote Animal Planet HD - and their main show "Shark Attacks!" - we put nutrition stickers on ads from Odd Molly - one of Sweden's largest fashion brands - thus converting their young woman from a lovely model, to shark food.
Outcome
There are no statistics showing the outcome of this specific solution. The ads with nutrition stickers were part of a bigger campaign promoting Animal Planet HD and other HD-channels in Canal Digital's lineup.
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