Cannes Lions

HEAD KERS SKI

/DEPARTMENT, Zurich / HEAD SPORT RACQUETSPORTS / 2010

Film

Overview

Entries

Credits

Overview

Description

Announcement of the new HEAD KERS-Technology and image care/transfer. A group of men sit round in a spoof AA meeting where Bode Miller discusses his obsession for speed. It then cuts to an outdoor shot of fast cars, only to realise that there is a pair of Head Skis in the last vehicle. We realise Body Miller is referring to Head Ski's.

Similar Campaigns

12 items

Climbers see the world differently.

HS AD, Seoul

Climbers see the world differently.

2017, K2 KOREA

(opens in a new tab)