Cannes Lions
/DEPARTMENT, Zurich / HEAD SPORT RACQUETSPORTS / 2010
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Announcement of the new HEAD KERS-Technology and image care/transfer. A group of men sit round in a spoof AA meeting where Bode Miller discusses his obsession for speed. It then cuts to an outdoor shot of fast cars, only to realise that there is a pair of Head Skis in the last vehicle. We realise Body Miller is referring to Head Ski's.
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