Cannes Lions
SAATCHI & SAATCHI, Dubai / PROCTER & GAMBLE / 2008
Overview
Entries
Credits
Execution
Two-person umbrellas, complete with double handles, which enabled people to get as close as they wished, were produced during the unusually wet winter of 2007-2008 in Dubai.
Outcome
They promoted widespread comment and brand awareness among relevant parts of the target audience.
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