Cannes Lions

HEAD & SHOULDERS SHAMPOO

SAATCHI & SAATCHI, Dubai / PROCTER & GAMBLE / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

Two-person umbrellas, complete with double handles, which enabled people to get as close as they wished, were produced during the unusually wet winter of 2007-2008 in Dubai.

Outcome

They promoted widespread comment and brand awareness among relevant parts of the target audience.

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