SKYN wanted to launch a brand campaign, to once again encourage

consumers to enjoy the endless exploration of pleasure.

But how to communicate on sexual wellness when censorship constrains

brands and opinion leaders who see their content banned when they talk

about sexuality? A censorship that stands as a barrier to the freedom of

exploring the body, pleasure and sexual fulfillment.

The campaign were shot in digital video, which gives a more intimate,

immersive home-made craft that renders viewers all the more curious. It

isn’t intended to be pornographic but, rather, pique this deeply rooted

human trait through a succession of sensual – and extra sensual – scenes.

And thanks to this, censorship can go even further in showcasing intimacy.

The business results were not communicated by the brand yet as the

campaign is still running in several countries. As the global brand is

handled in France we only have the media buying for France as the

different markets handle the media buying on their sides. So in France, the

campaign runs on TF1 and M6 groups channels which are the most

popular tv channels in France but also on DOOH with 749 screens / 3.5 M

impressions.