Each year millions of German tourists visit foreign countries. But just a small percentage protects themselves against costly health care costs abroad with travel health insurance. The challenge was to create a campaign that makes more people aware of the need to be insured on holiday

Our solution: The ultimate danger preview.We went to outdoor equipment stores and created a really shocking experience. Therefore we put scorpions, toxic snakes and dangerous spiders in shoes, bags and other travel accessories – of course fake ones with the message.

The promotion resulted in 10,000 contacts.The number of policies sold increased by 11.4% during the campaign which is especially high given that there was no media investment.