Cannes Lions
OGILVY FRANKFURT, Frankfurt / DKV / 2010
Overview
Entries
Credits
Execution
We surprise holiday-makers while they are preparing for their trip with foreign language training courses. Spotlight Publishing offers a variety of these courses as free podcasts and you can easily subscribe to them on iTunes. That’s exactly where we integrated our very special version of foreign language training – with stories that always have an unexpected twist…
Outcome
During the two-month campaign period, the click rate on the landing page increased by 42 %, the number of new contracts by 11,2 %.
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