Cannes Lions

TRAVEL HEALTH INSURANCE

OGILVY FRANKFURT, Frankfurt / DKV / 2010

Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We surprise holiday-makers while they are preparing for their trip with foreign language training courses. Spotlight Publishing offers a variety of these courses as free podcasts and you can easily subscribe to them on iTunes. That’s exactly where we integrated our very special version of foreign language training – with stories that always have an unexpected twist…

Outcome

During the two-month campaign period, the click rate on the landing page increased by 42 %, the number of new contracts by 11,2 %.

Similar Campaigns

10 items

PLAY by American Express Platinum

DAY ONE AGENCY, New york

PLAY by American Express Platinum

2024, AMERICAN EXPRESS

(opens in a new tab)