Cannes Lions
CAMPBELL-EWALD, Warren / KAISER PERMANENTE / 2011
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Description
“Plus One,” a commercial using a single backdrop and prop of a pregnancy test stick on a bathroom counter, tells the viewer in a delightful and entertaining way about the services available at Kaiser Permanente for women who are expecting. The spot uses original music and a special animated type technique that allows the list of services to play a “supporting role” to the pregnancy test stick in the ad.
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