Cannes Lions
CAMPBELL EWALD, Detroit / KAISER PERMANENTE / 2017
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Description
By 2030, depression will affect more people than any other illness. One
important step towards recovery is talking about it, but the social stigma
and difficulty of describing depression make it hard to put into words.
This multi-channel campaign, Find Your Words, sets out to break the
silence and destigmatize depression in America, de-isolating the tens of
millions suffering from it. It seeks to create public awareness of
depression and help sufferers take the first steps towards recovery.
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