If you hear gaps in the audio then you are suffering from High Frequency Hearing Loss. People without this problem will hear the words but at a higher pitch from the rest of the dialogue.

Because of the small budget we chose radio as our media-channel. But we didn’t settle for a normal radio-commercial: We created an extraordinary experience for the listener. With a radio-commercial that is two spots in one. It sounds different to normal hearing people and to people with hearing loss. This way we provided a hearing diagnosis over the radio.

We sharpened the image of AOK as the healthcare insurance fund, that really cares about the people’s health, that directly supports them in their life, and that explores new and innovative ways.