Using public thoroughfares as the location, we challenged people to show their actual strength. While doing so they became aware of our products.

Hit a Billboard is a different panel that challenged people to interact with it and to demonstrate their strength. This panel was located in strategic places, outside gyms, universities, schools and sports centres, places frequented by our target.For the campaign we used 16 panels, Approximately 500 people measured their strength every day in each panel, for a total of approximately 28,000 interactions during the whole campaign.After that people knew more about Nutrition Lab and the products it offers.