To raise awareness and consideration of Kaiser Permanente among a target audience of "health seekers," we created the online portion of Kaiser Permanete's 2007 Thrive campaign. The Thrive message empowers people to maximize their total health -- mind, body and spirit. To reinforce this message, and complement existing Thrive work, our branding campaign focused on the many ways Kaiser Permanente's 8-million strong network of members is "thriving," reaffirming Kaiser Permanente's commitment to total health.