Cannes Lions
CAMPBELL EWALD, Detroit / KAISER PERMANENTE / 2017
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Description
I Still Smile breaks the silence of depression by amplifying the
words of sufferers. In film, we highlight lyrics from a hip-hop
icon and depression sufferer.
The :60s spot debuted in prime time programming across KP regions during the month of October to support Mental Health awareness month. The spot also ran across supporting popular top performing digital publishers through connected TV such as Hulu (premium binge-worthy programming) and NCC media (local streaming video provide) to name a few.
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