The AD gives the Sweads some fun ideas on how to make this Halloween a bit more healthy. Buy making scary and gory Halloween dishes made of health ingredients parents and kids gets a great alternative to the almost mandatory suger overload that Halloween has become.

The execution is based on the esthetics of the Dusch still-life masters. The concept is to present dishes that look gory and diskusting, "Puke and bones" "Gouged out eyes" and "Skull with fresh brains". However when you take a closer look och read the fine print, you will see that it's all just nice tasting things made out of healthy stuff. The picture and typography is among to give this playful content a serious and formal setting that gives a air of vintage horror to the scen.

The buzz around the AD was seen foremost in social media where consumers posted pictures of there results in making the recipes. Fun to watch what that often the making of the pieces seat to turn in to a project that involved the entire family bout young and old.