BARMER – wanted to make a younger target group aware of hearing loss. The idea was to go where this topic would be relevant to them; a heavy metal festival. Hearing aid professionals invited festival goers, one at a time, into a prepared hearing test truck. None were aware that the tones used for the hearing test were all being played live by a heavy metal band. The tones transformed into a melody until suddenly the back wall of the test cabin dropped. The band was revealed, in front of each person taking the test. In effect these exclusive performances created the first guitar-based hearing tests supervised by hearing aid professionals. The recording of the stunt spread via social media as a prank video and reached an additional 8 million people to raise awareness of hearing loss prevention. The message: Checking your hearing always pays off.

We reached our young target group in a place where

hearing loss prevention would be relevant to them; a heavy metal festival. Hearing aid professionals invited festival goers, one at a time, into a specially prepared hearing test truck. None were aware that the tones used for the hearing test were all being played live by a heavy metal band. The tones gradually transformed into a melody until suddenly the back wall of the test cabin dropped. The hearing test professional was revealed to be a heavy metal singer who performed, together with her band, in front of each person taking the test. In effect these exclusive performances created the first guitar-based hearing tests. The recording spread via social media as a prank video that raised awareness of hearing loss prevention.

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