A long-term content campaign with films in which real people and their

life recipes are introduced. Based on a classic Image Campaign

under the claim “Everyone has their own recipe for staying healthy.

As a result of a rigorous Casting process we found three protagonists aged between 91 and 100. People with totally different life stories and backgrounds. Gerhard, 100, worked his whole life as a painter. The 94-year-old Helga, who has been standing behind the counter of her beloved bookstore since 1944. And last but not least, Rudi, at 91, Germany's oldest football coach, who has lived and breathed the sport with every fiber of his body - on all continents of the world.

The campaign with it’s three 6 to 7 minutes long film portraits started in October 2017 in Social Media Channel as posts and PreRolls.

The campaign became an emotional hit on the Internet. With outstanding results. Users responded with euphoric comments and shared the videos over 13,000 times.

All in all the campaign reached more than 10 million people. They liked it 50,000 times and wrote over 4,500 emotionally charged comments on Facebook, Youtube and Instagram.