Keep it Legendary, a set of tools that helped our consumers shift time. It included the Fever Keeper, a browser add-on that when activated, blocked all online information related to the Champions League so fans didn´t spoil the suspense by finding out what happened at the games until they were ready to enjoy them later. And the Venue Locator, a tool that helped fans find the bars and events where they could watch the games once they were done with work. We wanted to create a new consumption time that didn´t exist before: on game days, after work.

Over 133m non-paid worldwide impressions, over 65,000 websites blocked, over 5,000 events organised by fans. And every time someone decided to keep it legendary, it immediately meant more Heineken was being sold.