Since 1869 Heinz Tomato Ketchup has been known as the world's number 1 dressing.

Now, we became the main course.

We created a burger based completely on Heinz Tomato Ketchup, thru a unique gastronomic process, carefully crafted to balance all the flavors.

To generate this experience for food lovers, we teamed up with one of the most renowned signature burger chefs in Latin-America and on International Burger Day we launched it simultaneously across more than twenty countries.

Through different delivery services around the world, we were able to reach consumers at their homes so they could enjoy the experience.

We also released both the original recipe and a vegan version of the recipe… so everyone was invited to the table.

This way we made thousands of fans taste the first all Tomato Ketchup Burger in history.

+ 269 million impressions

+ 164 Million USD Earned Media

Running Out of Stock in more than 20 countries