Pro Juventute offers an emergency telefone-number for young people in desperatesituations. Thus preventing child suicide frequently. The commercial is creating awareness and asking for financial support.Main message:We save young people from suicide regularly. 147 is the emergency number of Pro Juventute.

Core Target group: Adults willing to donate.

Child suicide is a subject nobody wants to talk about. But to get attention, you have to. By creating one taboo-breaking TV- and online spot for both target groups we managed to gain way more attention than with a normal spot.

-All major newspapers and TV stations covered this taboo issue.-We made 24m unpaid contacts in Switzerland (only print counted).-Compared to the whole budget 1 contact cost €0.005-In 2011, Pro Juventute was in the black for the first time since 1912.And: Pro Juventute could expand its service to help even more.