The brief was to take the existing end frame device for HELP/NRMA and turn it into a series that elaborated more on what that HELP was for.

These idents would then be used across a range of platforms and sponsorship media placements to qualify NRMA's promise of HELP.

The solution was to re-create the end frame device out of the elements for each sponsorship or type of insurance, by building a bridge between their promise and the brand.

Expanding on NRMA Insurance's end-frame mnemonic - these idents build a bridge between the brand's promise of HELP and the brand itself - showing what sits behind it.