Spikes Asia

Help, Like No One Else

THE MONKEYS, PART OF ACCENTURE SONG, Sydney / NRMA / 2022

Awards:

3 Bronze Spikes Asia
1 Shortlisted Spikes Asia
Digital Proof JPG
MP3 Original Language
Supporting Images

Overview

Entries

Credits

Overview

Execution

If great stories are about ordinary people doing extraordinary things, then there’s no better example than an NRMA assessor.​

Using the literary devices of suspense, imagery and rising tension, and the format of short stories, we set out to answer a question: How does one deal with the chaos of a natural disaster AND help a family pick up the pieces after they’ve lost everything?​

Every story begins by dropping the reader into a critical moment with an NRMA Assessor. They’re knee deep in a ditch. Skidding through sludge to avoid colliding with a pig. Or picking up a goldfish tossed clear of its bowl. But we didn’t just want to transport the reader to the disaster zone, we wanted them to experience the unsettling nature of one. Therefore, the copy was written in concert with the deconstructed typography with the aim of buffeting the reader’s senses while maintaining comprehension.

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2023, NRMA

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