vidAMORte.The idea in this commercial intend to cause impact through the emotive power of the words.We got a rare set of words in the portuguese language, where we figure out the word LOVE between the words LIFE and DEATH. VIDA means LIFE. MORTE means DEATH. LOVE is right in the middle.We use this graphic concept to remind people about the importance of donating blood.

A simple gesture is an act of love, specially when you can save somebody who is among life and death. One gesture makes all the difference.