To create a concept to be applied on packaging for a super indulgent creamy chocolate bar to compete with Swiss, American and other supermarket mass-premium chocolate brands.To be aimed at the feminine target but, still for everyone.

We created the concept of a very strong personality that could be used around different channels: An Ocean of Chocolate. We have decided not to work with splashing, melting or huge amounts of chocolate and yet develop a rich, sensual and indulgent chocolate design on a packet that could make it stand out from its competitors.

Hershey's Supreme is making its way to the top of mexican mass-premium chocolates market so strongly that the client is already planning its launch in other countries.