Cannes Lions

HIFI CHAIN

ÅKESTAM HOLST, Stockholm / PAUSE HOME ENTERTAINMENT / 2014

Awards:

2 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Description

Even though Pause can put together sound systems for every budget, they are still strongly associated with expensive hifi solutions.

Execution

To demonstrate Pause's belief that each person deserves to enjoy their sound systems to the fullest, we partnered with Sweden's leading experts in construction, acoustics and sound and developed an algorithm that determines exactly how high you can turn up the volume in a home before the neighbors complain. We then applied that algorithm to homes available on the market, creating the worlds first real estate listing service based on sound. So depending on how loud you want to play your music - we ´ll find you the perfect home and a matching sound system of course.

Outcome

Stockholm House Equalizer is an ongoing project that is daily updated with new homes and so far the project has got covered in broad media in Sweden. The service is used daily in order to find homes and sound systems from Pause. So far we had over thousands of unique visitors spending several minutes looking on different homes, and each day this number is increasing.

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