The app has three main features.

HIGE KARTE give you advice about shaving.

HIGE FM is a radio channel that broadcasts professional advices about beards and the culture surrounding.

When the razor blade is recommended to be changed – based on user studies – the app alerts the user.

The app was the first of its kind in the industry and was launched together with the new razor.

Stores saw record sales.

The campaign successfully attracted 70% retailers in Japan to stock Xfit on to their shelves the first time.

"HIGE LIFE" reached the number one spot in iOS App Store’s Entertainment category. It was downloaded 86,000 times, and generated high engagement in social media.